Identity, Image, Reputation, and Advertising

I agree with Kayla about the visibility of McDonald's and its worldwide reputation and image. It is very well-known throughout the world and is a giant in the fast-food industry.

Another company that used to be very visible and a giant in its industry is General Motors. They are starting all over from scratch and trying to establish a new identity and re-build its reputation. It has a very negative reputation and identity, but I agree with its marketing new marketing strategy. If you have not seen the new GM commercial in which the company's new chairman talks about the company and its rebuilding efforts. They are focusing their new marketing campaign and image-building on what they do best: their cars. They are stating that, if you compare them car for car with other automobile companies, they will have the best car. Their new tagline is "May the Best Car Win." I like this marketing strategy because they are admitting that they being honest about their reputation right now, but are focusing on the quality and consistency of their product line in order to re-gain a foothold in the marketplace.

GM is trying to re-establish their identity and I believe that they are going about it the right way, and that is honestly and consistently. If you have not seen the GM commercial with the new chairman, here it is.